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Written by : Shawn Fricke |
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hey what's up guys so in this video we're going to be breaking down the difference between copyrights and trademarks if you're not sure what the difference between them are this video is for you perhaps you're wondering if you should trademark or copyright your logo business name product line this video is going to answer the following questions one how are trademarks and copyrights different two what can be trademarked and what can be copyrighted and three how should you approach copyrights and trademarks and what should you think about in terms of project protecting your logo business name and branding now before we delve too deep into this topic let me just say that at the end of this video you will be able to choose what's best for you whether it's a copyright or trademark and i have individual copyright and trademark videos that walk you through them separately in way more detail so go ahead and earmark those videos so you can watch them later after you finish watching this one all right so let's get down to the nitty gritty what is a trademark anything that identifies the source of a good or service think about it in terms of where does it come from who made it where does it originate from for example if i showed you this would you know where this came from most of you guys knew as soon as you saw it what it was and i'm not even showing you the logo for this but you understand where the source of this box this fry box came from or if i showed you these and i said hey where do you guys think i got these from who made this versus if i showed you these and then it's kind of clear who made them where the source is for this and you'll notice i never showed you the logo for either of those goods but i'm sure that you knew where i got them from right that's the power of the trademark so it might be a logo it might be a color it might be a symbol but it gives the brand recognition right i always tell people to flip these words trademark and copyright so let's flip the word trademark it's the mark in the trade there are classes of trades that businesses will fall under so for example you might have a clothing footwear headyear versus services for food and drinks and you register your mark based on the applicable trade which means that a cell phone repair company called in and out is probably not going to infringe on a burger company called in and out two different trades right so now let's talk about what can be trademarked this is the fun stuff so i'm going to give you a small list um you have words logos symbols colors sounds smells slogans for a detailed list of what can be trademarked as well as examples of each be sure to download the trademark verse copyright 101 packet at the link below it's 100 free and it will help you to better understand how to approach protecting your own branded assets so that you can be confident when you go into the marketplace and start making that shmoney now something that's very distinct about trademarks and copyrights is how they're obtained trademarks are filed via an application they are not automatic now why would you trademark these things right you trademark to eliminate confusion in the marketplace because your brand represents a certain company culture set of values a guarantee of quality and cultural currency so to protect other companies from trying to use your branding on their items or to intentionally or accidentally cause confusion about the source of a good or service you create a trademark and that's basically to say look buddy you are trying to reap the benefits of my company's authority in the marketplace to make more sales that's not gonna fly uh say for example this box had a golden cue on it not going to fly right and it's to protect the consumer really trademarks are to make sure that when people purchase they're getting what they want or getting what they thought now if you guys found this video valuable hit the like button so i know to make more content just like this and don't forget to subscribe and hit the bell so you'll be notified when i post more videos all right now let's hop on over to copyright what is a copyright we're going to do the same thing we did with trademark flip the word write to copy reproduce alter use sell copies of perform or display the work or artistic expression this is about work product ownership think who maintains control as the rightful owner of this art trademark is about the source of goods and services and trademarks have to be filed copyrights do not have to be filed because they are automatically given to the artist or the creator of the work all right so let's break that down a little bit more the copyright is to protect the creator what can be copyrighted blogs all right so writers blogs video photos photographers music slogans songs to name a few this is not an exhaustive list if you guys want more of what can and cannot be copyrighted or trademarked be sure to get that download but let's walk you through a hypothetical you have a logo and you partner with an organization and maybe your logo is a lot like the mcdonald's golden arch it's always in gold and red this organization you partner with turns your logo pink for breast cancer awareness without your permission that's a copyright violation potentially and if you want to know the way around this be sure to watch to watch my copyright video in this series
Thanks for your comment Adolph Blubaugh, have a nice day.
- Shawn Fricke, Staff Member
Jeff is a business coach he came up with the name logo and many memorable visuals for his business I don't get it I just don't get it hello trademark factory here how come some brands have a TM symbol next to them and some have an R in a circle symbol what's the difference which one should I use once you've decided to use a particular brand for your business start putting the TM symbol next to it oh that's simple what the TM symbol says to the public is that you're using this logo name or tagline as your trademark in fact this means that you yourself think that it is your trademark well I certainly think that it actually has an added advantage because a lot of people don't know trademark laws and think there is something more required from a business owner before they can place the TM sign next to their trademark customers may take you more seriously even though all you had to do was insert an extra character in all of your branding and marketing materials do you mean I can just place it next to my names and logos just like that yes and I don't need you to do anything for me nope you can do it yourself and I don't need to pay anything to anybody to do it nope just go ahead and do it then what does the R and a circle mean this means that the trademark is registered while the TM sign means that you yourself think that it is your trademark the are in the circle sign means that you yourself think that it is your trademark and the government agrees well my trademarks are not registered can I still use the AR and circle symbol no you may run into a lot of trouble if you do especially in the United States thank you you
Thanks Jackelyn your participation is very much appreciated
- Shawn Fricke
About the author
I've studied preservation at Aquinas College in Grand Rapids and I am an expert in forensic psychology. I usually feel blank. My previous job was railroad inspector I held this position for 2 years, I love talking about beekeeping and jumping. Huge fan of Sandra Cisneros I practice hurling and collect crater critters.
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