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Written by : Cleo Ruivo
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mona current assets and current
Thanks for your comment Tawna Kleid, have a nice day.
- Cleo Ruivo, Staff Member
here's a great question from Korra he is a trademark and asset or an expense my name is Andre Minka from the founder of trademark factory and here's my answer to this question well it really depends on how you look at it it could be an expensive could be an investment it could be an asset it could be something completely worthless it really depends on what are you doing with that brand because a trademark is never a final goal it's a means to an end it's either you look at it as potentially an insurance against losing your own brand or being forced to rebrand or insurance against having to spend a lot of money trying to defend your brand against somebody else trying to copy it from you just with a registered trademark it's a lot easier and cheaper to enforce that so that's the insurance side of trademarks or it could be an asset if you decide to license franchise your business because nobody's ever gonna buy a franchise from you if you don't own the brand because the brand is really the most valuable part of that deal and really whether it's an expense well it is an expense you do spend something on it but I prefer to look at it as an investment because if you're not planning to do anything with your mark if you're not planning to build a brand around your business a brand that means something in brand that's worth something but it's not just an expense it's just a waste of money don't do that but if you are hoping to build a successful business if you are hoping to build something that matters you need a brand to go with that because that's what people are gonna find you that's how people are gonna find you that's what they're gonna remember about you and that's what's gonna generate that goodwill about you so then it's not an expense that it's an investment and you evaluate that investment as you evaluate any other investment based on the return it gives you right if you spend a couple thousand dollars to get your brand trademarked and then it becomes worth millions and millions and millions on it's a pretty good investment right if you look at the most valuable brand in the world today Amazon it's worth more than three hundred fifteen billion dollars three hundred billion dollars it's it's it's it's unfathomable number but if you try thinking about it three hundred fifteen billion dollars okay and let's say it cost them three thousand dollars through trade market back in 1995 when Jeff Bezos follow their first trade mark for amazon.com books like 20 years ago so let's say he grew 3000 to 300 billion i I can't even count how many percent it is so you know a thousand times that would be three million million times that would be three billion so a hundred million times is that is the Menai counting correctly I don't know how many percent is that that's pretty good return on investment if you can spend three thousand dollars and in the end of the day 20 years from now get an acid that's worth three hundred fifteen billion dollars I don't know any other investment that can give you that return trade marks can act almost like a lottery ticket right you spend just a little bit and sometimes you will wind up with something massively valuable oftentimes it will be somewhat valuable right even if you don't grow your business to be 300 billion dollars right if it's just 10 billion dollars so maybe $1,000,000 or maybe it's even six figures it's still worth it it's still worth it it's not an expense and if you start a business and the business doesn't pan out nobody wants to buy your products or your services or the brand that you came up with doesn't resonate with people then it's not really inexpensive just a waste but that's that's a part of what what it means to be an entrepreneur that's part of what it means to build a business some of them will work some of them won't it's your responsibility it's your risk as an entrepreneur and the only reason we do it is because there is a reward in front of us and treat your brand treat your trademark just as one of those investments you make in your business right so ask yourself it's hiring people who help you build your business is that an expense or an investment is I don't know renting an office renting a store building a website building your products everything about the business you can look at it as an expense you can look at it as an asset you can look at it as an investment and really the the only the only factor here is what are you hoping to get out of it if you're not hoping to get anything out of it it's waste it's an expense if you are doing it because you think it will give you an opportunity to build a stronger business then it's an investment some investments will work some will not but at least you have to have an intention for your brand and your trademark to have a return for you if you're serious about this if you have a brand that you want to protect go to trade my factory comm and book your free call with our strategy advisers and they'll be able to walk you through the process and see if you're the right fit to get started on our trade mocking offer and either way whether you use our services or not I hope this video answers your question and if it does like the video subscribe get notified of another the next one goes live and if you have a question for me that you want me to answer in a video just like this one post a comment below ask your question in your comment and I'll do my best to record a video and answer your question and until then I will see you in the next video
Thanks Zerazionq your participation is very much appreciated
- Cleo Ruivo
About the author
I've studied comparative education at Bismarck State College in Bismarck and I am an expert in labor law. I usually feel good. My previous job was railroad inspector I held this position for 3 years, I love talking about decorating and caber toss. Huge fan of Nikola Tesla I practice triathlon training and collect premiums.
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