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Written by : Tristan Reid |
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he folks today we're going to be discussing the differences between copyright and Trademark just a quick disclaimer to say that I am NOT an IP professional if you do require intellectual property advice please do seek out professional help so what is copyright copyright is there to protect your original creative works you can't copyright an idea you can copyright things like literary work dramatic works Musical and artistic work as long as they are in a tangible form what do I mean by a tangible form well things like books film recordings websites software photography paintings or graphic design elements like business cards or brochures having the copyright then gives you the exclusive rights to perform distribute make copies of or even make adaptations of your original creative work here in the UK there is no requirement to register your copyright it just happens automatically as soon as the work is created this may be different in your location so please check with your local Copyright Office or intellectual property office to get the full facts on how copyright is assigned in your country protection on copyright generally lasts for the lifetime of the author Plus 70 years again this may be different in your country so please check once you have created your work and the copyright is assigned you then have permission to use that little copyright symbol the little C inside the circle along with the year that the work was created however there is no requirement to use that little C symbol the copyright still remains with you at all times so let's move on to registered marks there are two types of registered marks and both of these can be used to protect the sale of products or services for a business the first is the trademark which is used to protect goods or products and the second is a service mark which you would use to protect services that you provide generally though people tend to use the town trademark to cover both our trademark and the service mark for the purpose of this video I will be using the term registered mark which covers both examples of things that can be covered by a registered mark would be a company name a slogan a sound a color under logo once you have that registered mark you have the exclusive rights to use that mark with your product or service it allows you to stop other companies businesses or organizations from using a similar mark to promote or sell a similar product or service what you can't do is you can't prevent someone from using a similar mark if they are using it to promote or sell a dissimilar product or service let's look at this example of two locals one for Sun Microsystems and the other for Columbia Sportswear now visually these two logos are very similar especially if they were both in black for example and you just had a quick glance at the logos the reason that both of these similar logos can exist and be registered as marks is that there are two completely different industries Sun Microsystems is in software and computing and Columbia is in sportswear two very different industries now however let's say Sun Microsystems were in the spa for businesses while then we would have an issue because they would both have similar marks selling or trading similar products this can't happen so what would happen here is that the company that registered their mark first would be able to prevent the second company from registering the mark which is similar to theirs and in a similar industry in its simplest form registered marks are there to help the consumer differentiate between brands and the products and services that they sell if when you try to register a new mark the internal Property Office will look at existing marks and if they feel that by registering your mark this may cause confusion for the consumer when they are looking to buy a product or service from someone who is in the same industry as you they will deny you that registration once you have registered your mark though you can use the little R symbol inside the circle next to your logo or your brand name unlike copyright registered marks can last indefinitely but they do have to be renewed every 10 years one thing that you cannot do is you cannot register a mark and sit it on a shelf for use at a later date for a registered mark to be viable it must be in constant use so those are the main differences between copyright under registered mark or as I mentioned earlier most people just use the town trademark I hope this cleared up any confusion you may have had in the past about the two terms and you can move forward safe in the knowledge that you have the correct understanding for both for more brand and design advice why not join hundreds of other brand rockers who have signed up to my rock your brand monthly email newsletter it's absolutely free and the advice that I give in there will help you to strengthen your brand and stand out from your competition head on over to rock your brand or quote at UK and sign up until I see you next time folks stay creative
Thanks for your comment Francesco Lutter, have a nice day.
- Tristan Reid, Staff Member
the universal music sue's investment platform over alleged republic records trademark infringement so upon coming up across this article it made me think about just artists in general independent artists specifically uh how soon should we be jumping to get things trademarked for example uh if i have a merchandise line or a clothing line associated with my music and there's image or phrase on there i want to get trademarked and i'm a few months old i'm not that established but i know that there's a demand for what i have um should i be rushing to get that trademarked or should i let you know a couple m's come in the bank first to show that it's a viable product in the market and then go after it what do you think i would say wait until you have a little bit of money in there not that it costs that much a trademark uh but you do want to make sure that it's something that you are going to actually pursue yeah before you go through any trouble that's with it so you know give it give it a i don't want to put a dollar sign on it yeah like you know i want to make 200 000 or something but yeah just make sure you're serious about it before you trademark uh now just so we're clear uh trademark is it can be a name word logo or a symbol that represents a company uh so when people use your let's see you have a logo for your artist name and somebody uses that logo in a a way that could be defamation um you know you just want to have your ducks in a row that you have your trademark and um you know you have your this makes you this is paperwork in general not the most exciting stuff but good reminder of make sure you have your llc and talk to your tax advisor on if that's the best classification for your business maybe your tax advisor is going to say that an s election at a certain point is best for your business because of certain tax advantages whenever you um think of the tax code like you're um i think tom wheelwright said this who is a cpa like a big cpa he um thinks of the tax code like a way to work with the government it's just a set of incentives yeah of if you do these things you're making the burden on the government less that is why certain people get tax breaks when others don't so the more the easier you make the job on the government and you know the more you have your your stuff straight you got your trademarks your your llc you pay your taxes on time um but also i'm of the mindset that you legally pay as little in taxes as possible yes and be generous with whatever else you have a lot of them are not all of it but a lot of the money used by the government probably not used in the best fashions yeah so if you are better at managing that money and you want to start a foundation or you like these foundations and charities and churches and all this other stuff you can give that whatever you were going to pay in taxes you can then take that and put it towards something that is working a bit better the government system right now so uh sorry if there's any socialist listening but there's a lot of things that make a whole lot more sense than that anyway regardless so uh have your paperwork your ducks in a row yes and it's also just a sign you're taking yourself seriously so i i said i didn't want to put a number on it because you could take yourself more seriously by making i don't know 500 for somebody and then another has made 10 000 and they still don't take themselves that seriously so just depends on the person uh but that would be my those that'd be the steps that i take to to make sure that you're you are protected and you're making your taxes easiest um and just just making your life easier yeah yeah that's good
Thanks Jarrett your participation is very much appreciated
- Tristan Reid
About the author
I've studied systems philosophy at University of North Florida in Jacksonville and I am an expert in ecological economics. I usually feel tired. My previous job was forest ranger I held this position for 15 years, I love talking about motorcycling and swimming. Huge fan of Olivia Wilde I practice waterskiing and collect match-related items.
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