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Written by : Brandie Anding |
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hey everybody its Steve chief paralegal here at Gerben law firm in this video we're gonna look at the first step for registering a trademark app name that step is running a trademark search now why do we do that well to gain a better understanding let's take a bird's-eye view of the trademark registration process as a whole first comes the search then the application which is reviewed by an examining attorney with the United States Patent and Trademark Office what this examining attorney is looking for is to make sure that your trademark would not create a likelihood of confusion those are the buzzwords their likelihood of confusion in the marketplace with a pending or currently registered trademark I point that out because it doesn't take an exact match of your desired trademark to justify a denial of your application so we're running the search for a couple reasons one we want to save money on application fees and two we want to know if there is a registered mark out there so we don't go pumping money into building brand awareness only to receive a cease and desist letter and have to start all over now a german law firm were obviously biased and we recommend that you retain an attorney to do your trademark search for you i'm going to show you how to run a basic federal trademark search in this video using the USPTO gov but as I think you'll see although it's not rocket science it is tedious and you definitely benefit from experience at gurbin law firm we also use professional-grade search software which allows us to go way more in depth in our searches than I'll be able to cover today ok but let's get started first we would need a name for our app so for that I used a random word generator and we got mineral list the first step is to go to the USPTO gov and I'll include links to all this in the comment section below click trademarks click tes s click basic word mark search this is going to be our basic search screen step one is to click live we're not really worried about dead marks and then you can enter your term right in this box here now as you'll see there's only one mark that shows up but this mark would be a concern to me it's providing an online marketplace which is a similar service to what you'd be doing with software but as you recall what I mentioned earlier it doesn't take an exact match of your trademark to justify a denial of your application so now what we want to do is broaden our search expand our search see what else is out there how do we do that well let's go back and now I want to introduce you to a very important search tool with the USPTO which is the dollar sign the dollar sign is going to tell the software to look for anything that comes after the word or phrase you just entered so here we've got mineral with the dollar sign we click submit now we've got 609 records way too many we need to filter this down how do we do that click freeform now as you can see I've already got the search set up here and we'll go over in just a second but what freeform allows you to do you specify the classes that you want to search in now if you're not quite sure what I mean by classes then check out this video right here this is gonna go over the main classes you want to look in when you're registering a trademark for software or apps ok so what do I have here well we've got the same search term with the dollar sign that we had earlier mi tells the software that this is our mark index so this is the mark we're looking for and we also want it to be live LD is the code there and class 0 for 2 international class 0 for 2 so we click Submit now we have 15 records and then you can go and look through each of these then what I want to do again still broaden your search get an idea of the landscape if we go back and click 0 0 9 now for our international class 0 0 9 is downloadable software 0 for 2 is non downloadable software that being said check both this time I get 9 records then I would go through these checking a C's or anything similar to my app here again getting a feel for the landscape then we can go back and we can expand our search even more we can put this dollar sign in the middle and do something like this and with the dollar sign in there list and so then from here we would go back and run this search in 0 for 2 then perhaps move the dollar sign to the front and just leave a list now something small but very important to point out when you enter your international class number it's got to be three digits long if you just enter it two digits it will look as if there are no records but when you put the third digit in records so hopefully this gives you a starting point on how to run a basic federal trademark search with the USPTO again we do recommend using an attorney give Josh a call here it's a free consultation 802 eight one six two seven five finally before I go I just want to go over some limitations of this video it is just a brief overview but I hoped it helped to familiarize you with the USPTO and get you started on your search process at gurbin law firm we use professional-grade search software which allows us to go way more in-depth into these types of searches second it doesn't cover state or common law searches which is part of a comprehensive search that you want to run in order to ensure no legal trouble down the road and third it's not legal advice and is not a substitute for talking with an attorney but thank you very much for watching and because each trademark search is unique you can check out some of my other trademark search videos which should help you even more through the process
Thanks for your comment Sebrina Bonadurer, have a nice day.
- Brandie Anding, Staff Member
he folks today we're going to be discussing the differences between copyright and Trademark just a quick disclaimer to say that I am NOT an IP professional if you do require intellectual property advice please do seek out professional help so what is copyright copyright is there to protect your original creative works you can't copyright an idea you can copyright things like literary work dramatic works Musical and artistic work as long as they are in a tangible form what do I mean by a tangible form well things like books film recordings websites software photography paintings or graphic design elements like business cards or brochures having the copyright then gives you the exclusive rights to perform distribute make copies of or even make adaptations of your original creative work here in the UK there is no requirement to register your copyright it just happens automatically as soon as the work is created this may be different in your location so please check with your local Copyright Office or intellectual property office to get the full facts on how copyright is assigned in your country protection on copyright generally lasts for the lifetime of the author Plus 70 years again this may be different in your country so please check once you have created your work and the copyright is assigned you then have permission to use that little copyright symbol the little C inside the circle along with the year that the work was created however there is no requirement to use that little C symbol the copyright still remains with you at all times so let's move on to registered marks there are two types of registered marks and both of these can be used to protect the sale of products or services for a business the first is the trademark which is used to protect goods or products and the second is a service mark which you would use to protect services that you provide generally though people tend to use the town trademark to cover both our trademark and the service mark for the purpose of this video I will be using the term registered mark which covers both examples of things that can be covered by a registered mark would be a company name a slogan a sound a color under logo once you have that registered mark you have the exclusive rights to use that mark with your product or service it allows you to stop other companies businesses or organizations from using a similar mark to promote or sell a similar product or service what you can't do is you can't prevent someone from using a similar mark if they are using it to promote or sell a dissimilar product or service let's look at this example of two locals one for Sun Microsystems and the other for Columbia Sportswear now visually these two logos are very similar especially if they were both in black for example and you just had a quick glance at the logos the reason that both of these similar logos can exist and be registered as marks is that there are two completely different industries Sun Microsystems is in software and computing and Columbia is in sportswear two very different industries now however let's say Sun Microsystems were in the spa for businesses while then we would have an issue because they would both have similar marks selling or trading similar products this can't happen so what would happen here is that the company that registered their mark first would be able to prevent the second company from registering the mark which is similar to theirs and in a similar industry in its simplest form registered marks are there to help the consumer differentiate between brands and the products and services that they sell if when you try to register a new mark the internal Property Office will look at existing marks and if they feel that by registering your mark this may cause confusion for the consumer when they are looking to buy a product or service from someone who is in the same industry as you they will deny you that registration once you have registered your mark though you can use the little R symbol inside the circle next to your logo or your brand name unlike copyright registered marks can last indefinitely but they do have to be renewed every 10 years one thing that you cannot do is you cannot register a mark and sit it on a shelf for use at a later date for a registered mark to be viable it must be in constant use so those are the main differences between copyright under registered mark or as I mentioned earlier most people just use the town trademark I hope this cleared up any confusion you may have had in the past about the two terms and you can move forward safe in the knowledge that you have the correct understanding for both for more brand and design advice why not join hundreds of other brand rockers who have signed up to my rock your brand monthly email newsletter it's absolutely free and the advice that I give in there will help you to strengthen your brand and stand out from your competition head on over to rock your brand or quote at UK and sign up until I see you next time folks stay creative [Applause]
Thanks Moises your participation is very much appreciated
- Brandie Anding
About the author
I've studied semiotics at Christian Brothers University in Memphis and I am an expert in rhetoric. I usually feel bouncy. My previous job was graphic designer I held this position for 29 years, I love talking about board/tabletop games and bicycling. Huge fan of Eddie Murphy I practice canoe slalom and collect pez.
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