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Written by : Mitchel Towlerton |
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hi everyone my name is Marcela Dominguez and if you are watching this video it is because you have asked yourself on more than one occasion what website do I go to or how do I go to when I need to protect my brand your brand can come in various forms such as a business name a tagline or a logo a slogan or a sound so if you have asked yourself where in the heck do I need to go to protect my brand then you are in the right place the USPTO wait a minute wait a minute the USPTO stands for United States Patent and Trademark Office and the United States Patent and Trademark Office is the website that you will use to file a trademark application a trademark what do you mean a trademark well a trademark is what will help protect your brand so as I said your brand can come in the form of a business name a slogan a tagline and even a sound but in order to protect any one of those four or all four of those you will need to go to the United States Patent and Trademark Office website uspto.gov is where you will find the application that you can fill out to inform the USPTO about your business your business address how you're using that brand or if you're not using your brand then then how you are when you are going to start using your brand so uspto.gov is your one-stop shop for filing your trademark application and for securing and protecting that name or that brand in a particular class so just because you go to the USPTO website and you file an application let's say for a beautiful logo that you really worked hard on it doesn't mean that no one else is going to be able to use that logo in any category you see whenever you file an application with the USPTO you are going to be forced to select an identification of goods and/or services what that means is you need to be able to tell the spc oh how you are going to use your mark or how you are currently using your mark so you can't tell the USPTO I want to file a business name for Nike and I don't want anybody in any category to be able to use it it doesn't work that way so when you file the application for the word or the business name Nike you have to select the identification of goods or services and in this case that identification would be for clothing clothing can be more specific such as pants skirts hoodies tees tank tops you catch my drift so what that means is that whenever you file that application no one will be able to use a similar name or the exact name in that category of goods or services of clothing now the USPTO offers three different types of applications the most expensive being two hundred and seventy-five dollars now there are a couple of differences which you will be able to read about at uspto.gov but I can tell you that one of the differences is that when you choose the most expensive application to file you will be able to input your class your identification of goods and services as opposed to selecting from a list with the two hundred and twenty-five dollar application now if you're somebody that is not quite sure of what you're going to be using in the future or you're simply not quite sure how to word it in an acceptable way for the United States Thailand trademark office then selecting from the list might be a good way for you to learn about what exactly a goods and services list looks like and what options are out there for you to choose from now if you go through an attorney more more likely than not the attorney will probably choose the two hundred and seventy five dollar application but that's because they know exactly how to input the identification and maybe there are you know customizable necessities that need to go into your application so the two hundred and seventy five dollar option is good for that now the United States Patent and Trademark Office website has lots of different reason since they also have some videos they have information that describes an intent to use application and actual use application they have a goods and services manual where you can look up the different identifications of goods and services so if you go on there in your spare time then you will be able to read up on exactly what is going to happen to your trademark application and what you should expect during the application process if you try calling the United States Patent and Trademark Office because you have questions then more likely than not they will tell you that they are not attorneys that can help you or give legal advice so that is where lawyers come in and help walk you through the process and help answer your questions to be honest that's the reason why I create informational videos like these I want to help you understand a little bit more about what you're getting into if you decide to file a trademark application and that is not always easy because let's be straightforward who wants to go through an entire website to learn about the process I certainly wouldn't want to luckily for you I have created so many videos on this trademark application process that you can watch in my channel so do me a favor and hit the red button below and subscribe to my channel so that you can be notified whenever I release new information my goal is always for you to learn more than you knew when you started watching this video so if you have questions about the United States Patent & Trademark Office and how it works or how this whole trademark thing applies to you and your specific situation then leave me a message in the comments below better yet leave me a thumbs up so I know that you appreciated the content of this video I'd be more than happy to accept your private messages through email which I will leave down below I look forward to helping you out in the future and if not then I hope that you continue to watch these videos and learn more than you knew when you started watching
Thanks for your comment Jerry Naugher, have a nice day.
- Mitchel Towlerton, Staff Member
Thanks for this interesting article
Thanks Jefferson your participation is very much appreciated
- Mitchel Towlerton
About the author
I've studied structural sociology at George Washington University in Washington and I am an expert in sociology of disaster. I usually feel relaxed. My previous job was religious institution education coordinator I held this position for 26 years, I love talking about ballroom dancing and breakdancing. Huge fan of Tupac I practice table tennis and collect butterflies.
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