A trademark or service mark includes [Expert Guide]

Last updated : Aug 13, 2022

What is a service mark in trademark?

A "service mark" is a type of trademark protected and regulated under the Lanham Act. Service marks are used to identify and distinguish the services of one individual or organization, even a unique service, from those provided by others. See 15 U.S.C. § 1127.

What is included in trademark?

A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It's how customers recognize you in the marketplace and distinguish you from your competitors. The word “trademark” can refer to both trademarks and service marks.

What is an example of a service mark?

Examples of a Service Mark Take for example a plumbing company. They may have a logo of a leaking faucet and wrench to identify their company. This logo would be a service mark because it identifies their plumbing services. Their name could also be service marked.

Is a logo a trademark or service mark?

Many businesses have a unique identification mark, brand or logo that makes their business stand out for advertising and general business purposes. This identification mark are known as a trademark or a service mark. A trademark and service mark are kinds of intellectual property.

What are the three types of trademark?

What you'll learn: Arbitrary and Fanciful Trademarks. Suggestive Trademarks. Descriptive Trademarks.

What are the types of trademark?

• Product Mark. Product mark is a mark that is used on a good or on a product rather than on a service.
• Service Mark. Service mark is similar to the product mark but a service mark is used to represent a service rather than a product.
• Collective Mark.
• Certification Mark.
• Shape Mark.
• Pattern Mark.
• Sound Mark.

Which of the following identifies as a trademark Mcq?

Which of the following identifies as a trademark? Explanation: The name, symbol, and logo help customers to identify products quickly and prevents duplicity. All the names, symbol, logo are trademarks of a certain manufacturer, company.

What are the characteristics of trademark?

A trademark must be a mark which includes a device, heading, brand, label, ticket, signature, word, letter, name, numeral, packaging or combination of colors or any combination of the above attributes. It should be easy to speak and spell. A good trademark is such that the public can easily spell and speak.

What is the purpose of a service mark?

A service mark is a brand name or logo that indicates to consumers who is the provider of a particular service. For these purposes, a service is defined as something intangible that a business does for another business or individual in a transaction.

What is the difference between a registered trademark and a service mark?

Trademark vs. Service Mark. The bottom line is that a trademark represents a product produced by a business while a service mark represents a service offered by the business. A single business can register both trademarks and service marks to brand themselves.

Which one of these is not a kind of trade mark?

Answer and Explanation: The correct option is: C) Document mark. This is not a trademark. All the other options are trademarks, despite there being differences between certification marks and collective marks.

What is a trademark name?

A registered trademark gives you exclusive rights to identify your product or service with that name, informs everyone that you are the owner of that trademark, and bars others from using it or piggybacking on your brand.

What are the five categories of word marks?

Product trademarks are broadly classified into five categories. Generally speaking, these marks could either be a Generic Mark, Descriptive Mark, Suggestive Mark, Fanciful Mark, or an Arbitrary Mark.

How many trademarks are there?

There were an estimated 64.4 million active trademark registrations worldwide in 2020 – up 11.2% on 2019, with 30.2 million in China alone, followed by 2.6 million in the U.S., and 2.4 million in India.

How do you trademark a name?

1. Decide on your unique brand name and logo.
2. Conduct an online search.
3. Fill-in the trademark application.
4. Filing for the brand name registration application.
5. Scrutinizing of your brand name registration application.
6. Publication in Indian Trade Mark Journals.

Which of the following is not covered under trademark Act Mcq?

Explanation. Generic terms are not protected by trademark because they refer to a general class of products rather than indicating a unique source.

What is a trademark Mcq?

The protection of proprietary information of commercial value.

Which statement is correct about trademark?

Expert-verified answer A trademark is any design or graphical representation solely owned by a manufacturer or a company. It is used to distinguish a company's products from those produced by other manufacturers. The trademark may include the shape of goods or a combination of different colors.

What are the requirements of a good trademark?

• Provide your name and address as owner of the trademark.
• State the entity type (individual or corporation) and your national citizenship.
• Demonstrate actual use or a real intent to use the trademark in commerce.
• Give a detailed description of the product being trademarked.

What does a service mark protect?

A service mark protects intellectual property. Intellectual property can come in a variety of forms, such as logos, phrases, music, and business names.

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you've seen the tm and you've seen the sm so what's the difference between the tm and the sm and why should you care hey everybody my name is marcela dominguez and if you are new here i help small and medium sized companies protect their brands online and offline which i have been doing for a pretty long time now if you're interested in seeing the long list of wonderful people i have worked with make sure that you head to marcella tm.com but in today's video i want to explain to you what in the world is the difference between the sm and the tm so if you haven't watched this video already make sure that you stop and you watch this video first because this one will give you a wonderful overview of what the tm the sm and the circle are actually mean but this video is going to be a little bit more focused on tm and sm specifically so i know that you all have seen the sm so what does the sm mean it means service mark i know you've seen the tm what is the tm mean it means trade mark so service mark is actually a placeholder this sm right here is a placeholder for service based businesses that have not yet protected their logo slogan tagline or business name with the circle are so the sm is the placeholder that they can use until they obtain a registered trademark certificate or if they are not actively seeking one it puts other people on notice that they are actively using this name in conjunction with services so can i give you an example well sure i can let's say that you are in the business of providing software as a service let's say that you are a legal professional offering legal services let's say you're a doctor who offers medical services let's say you're a hospital or a clinic or a chiropractor or a dentist all of those are services right and so you would be protecting your logo your business name your tagline any of that with a service mark so if you have not registered the trademark then you would be using the sm symbol so would you still use the sm symbol even if you have submitted an application well yes even if you submitted an application you would still use the sm why well you haven't received a registered trademark certificate yet have you if you have received a registered trademark certificate then it is okay to use the circle r but if you have not and you have already submitted your application and you are still waiting then you still have to use an sm if you are a service based business and the benefit is you're putting other people on notice that you are using this name so again it's a placeholder it's kind of like telling people hey i'm here and i'm using this name so don't use it now a trademark is very very similar a trademark is a placeholder as well in the same way that an sm is putting people on notice for your service based business atm is putting people on notice that you are using this trademark but it is in association with the sale of goods or products so let's say that i have a shopify store a wig store woocommerce store and i am selling kids products which by the way i do at stowyjoey.com then that would mean that i can use uh the tm in conjunction with my name my logo my slogan my tagline if i have not yet registered it because i am in the business of selling goods of selling products now if you also sell shampoo watches eyelash curlers tank tops lamps couches rugs then you would also be using the tm because those are goods those are physical products so using the tm would put people on notice that you are using a particular trademark and you are basically claiming it up until the time that it becomes a registered trademark now using an sm or a tm doesn't necessarily signal to anybody that you are in pursuit of a registered trademark does using the sm or the tm tell people that you are going to pursue it in the future no it doesn't using these is only a placeholder and you can only read into it in so far so don't read into it if you see a tm or an sm don't assume that they're pursuing a registered trademark because that is not always the case but it is the case that they are trying to put people on notice that they are using this trademark even though they may or may not be actively pursuing a registered trademark so if you learn more than you knew before you started watching make sure that you give me a thumbs up and make sure to watch this video right here which will be very beneficial to you if you are just starting your trademark journey make sure that you grab my free trademark gt down below and if you need some trademark resources make sure you also visit the diy legal shop down below

Thanks for your comment Beau Gath, have a nice day.
- Rubin Rowbottom, Staff Member

hi everybody this is trademark attorney Josh gurbin welcome to episode 15 of ask a trademark attorney in today's episode the question we're going to answer is what is the difference between a trademark and a service mark the answer is they're pretty much the same thing matter of fact most people always use the word trademark even when referring to service marks and that's really okay there's not a lot wrong with doing so but it's important to know the technical difference so a trademark typically refers to a mark that is for goods so think of a mark that represents shoes clothing sunglasses anything that's a product on the other hand a service mark represents a mark that is for services so think of the name of our restaurant the name of a marketing or advertising agency even the name of a law firm when it's a service being offered and you're protecting the mark or the name of a service then that would be a service mark so the main difference and the reason that people sometimes ask the question about what is the difference between a trademark and a service mark is that before your trademark registers and before you can use that circle are next to your name you can use either the little capital letters TM or SM next to your name and a lot of people just use the TM like I was telling you it's kind of a commonly used thing even for service marks it's really okay but if you want to be technically correct you would use a TM next to your name prior to your trademark being registered if you're selling a product and you would use an SM next to your name prior to your trademark being registered if you're offering a service then once the trademark gets registered everybody just uses the circle dollar so it all ends up at the same place at the end of the day I hope you found this helpful if any further questions please feel free to get in touch with us you can go to gourbin law.com just click on the contact tab you can get right in touch with one of our attorneys thank you so much I'll talk to you next time you

Thanks eutrofizmk your participation is very much appreciated
- Rubin Rowbottom

About the author

Rubin Rowbottom

I've studied viticulture at California University of Pennsylvania in California and I am an expert in meta-ethics. I usually feel rejuvenated. My previous job was student financial aid administrator I held this position for 20 years, I love talking about upcycling and axe throwing. Huge fan of Ren+�e Zellweger I practice gymnastics and collect non-sports trading cards.