A trademark can be diluted by the use of a similar mark quizlet [Beginner's Guide]



Last updated : Aug 13, 2022
Written by : Martin Frett
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A trademark can be diluted by the use of a similar mark quizlet

What is trademark dilution quizlet?

Trademark dilution as defined by FTDA- commercial use of a mark likely to dilute a famous mark by blurring or tarnishing.

Can you sue for trademark dilution?

In addition to claiming likelihood of confusion, a trademark owner may claim trademark "dilution," asserting that it owns a famous mark and the use of your mark diminishes the strength or value of the trademark owner's mark by "blurring" the mark's distinctiveness or "tarnishing" the mark's image by connecting it to ...

Can a suggestive use of ordinary words may be trademarked?

A suggestive use of ordinary words may not be trademarked. A personal name is not protected under trademark law unless it acquires a secondary meaning. A generic term is not protected under trademark law unless it acquires a secondary meaning.

Is it possible to copyright an idea quizlet?

It is not possible to copyright an idea. An arbitrary use of ordinary words may not be trademarked. A patent and a copyright are examples of intellectual property, but a trademark is not an example of intellectual property.

Do both state and federal law protect against trademark dilution quizlet?

Do both state and federal law protect against trademark dilution? Both federal law and some states have trademark dilution laws.

What does the Federal Trademark Dilution Act of 1995 require quizlet?

The Federal Trademark Dilution Act allows trademark owners to bring suits in federal court for trademark dilution.

What is trademark dilution example?

It occurs when unauthorized use of a famous mark weakens or impairs the distinctiveness of the mark. A hypothetical example may be use of GOOGLE as a mark on toothpaste, such that consumers who previously associated the GOOGLE mark solely with the tech giant's products begin to also associate the mark with toothpaste.

How do you prove a trademark is diluted?

The factors to be considered in determining whether a mark or trade name is likely to cause dilution by blurring include: the degree of similarity between the mark or trade name and the famous mark; the degree of the famous mark's inherent or acquired distinctiveness; the extent to which the owner of the famous mark is ...

How do you avoid a diluted trademark?

  1. Do your research. Before you settle on a name, logo, or domain name, make sure it is not already trademarked.
  2. Enlist help.
  3. Consider general liability insurance.
  4. Register your trademark.

What is suggestive trademark?

A suggestive mark hints at or suggests the nature of a product or service or one of its attributes without actually describing the product or service. Examples of suggestive marks are AIRBUS for airplanes and NETFLIX for streaming services.

Does a trademark have to be unique?

To obtain a federal trademark registration, a party must prove their mark is distinct or in other words, they must be capable of identifying the source of a particular good. This article will focus on achieving distinctiveness in a mark.

Can you refer to a trademark?

By law, you need not request permission to use a trademark belonging to another if it is for an editorial or informational use. Trademark law protects distinctive words, phrases, logos, symbols, slogans, and any other devices used to identify and distinguish products or services in the marketplace.

Which of the following is a difference between copyrights and trademark protection quizlet?

What is the difference between copyright, trademark and patent? Copyright is for literary and artistic works. A trademark protects items that help define a company brand.

Is it possible to copyright an idea?

How do I protect my idea? Copyright does not protect ideas, concepts, systems, or methods of doing something. You may express your ideas in writing or drawings and claim copyright in your description, but be aware that copyright will not protect the idea itself as revealed in your written or artistic work.

Why are copyrights protected by the Constitution quizlet?

-Intellectual property protection is contained in Article I Section 8 of the U.S. Constitution. -"To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries."

Which of the following is a correct statement regarding trademark dilution laws?

Which of the following is a correct statement regarding trademark dilution laws? Trademark dilution laws prohibit the use of distinctive or famous trademarks, even without a showing of consumer confusion.

Do both state and federal law protect against trademark dilution?

Dilution lawsuits can be brought under both state and federal law, depending on the type of trademark. Federal law requires that the trademark be “famous,” and that the use of another trademark will cause either “blurring” or “tarnishing” of the older mark.

What federal law protects the trademarks of a firm quizlet?

Statutory protection of trademarks and related property is provided at the federal level by the Lanham Act of 1946.

Why is the protection of trademarks important quizlet?

provides federal protection to prevent manufacturers from losing business to rivals who use confusingly similar trademarks. (1995) allows trademark owners to sue in federal court for trademark dilution. Using just a similar mark may constitute a dilution!

What type of property is a business protecting when it registers its trademark quizlet?

Patents, trademarks, and copyrights are examples of intellectual property. -A distinctive mark, motto, device, or implement that a manufacturer stamps, prints, or otherwise affixes to the goods it produces so that they may be identified on the market and their origins made known.


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A trademark can be diluted by the use of a similar mark quizlet


Comment by Carlo Precht

a mark is considered famous if it is widely recognized by the general consuming public in the united states as a designation of the source of the goods or services of the mark's owner the mark itself does not have to be inherently distinctive a mark that has acquired distinctiveness can become a famous mark in many ways acquiring fame is similar to acquiring secondary meaning and is sometimes called super secondary meaning in addition the mark doesn't even have to be a registered mark fame in a small niche market however is not sufficient evidence of fame for a dilution claim courts consider a number of factors when deciding if a mark is famous including advertising volume and geographic reach of sales the extent of actual recognition of the mark by consumers and use of the mark in popular culture and in unsolicited media among other factors


Thanks for your comment Carlo Precht, have a nice day.
- Martin Frett, Staff Member


Comment by Ignacio

so starting with this we have already discussed well-known trademark and there we have a lot at what is well known trademark white has been recognized so as you know well-known trademarks are the kind of exception which has been recognized for protecting the will moon branch because they have that very I mean reputation all around the world and they made that very effort so to incentivize that Vidya fir we recognize well-known trademark number one number two because there are chances that people may get advantage in the country just getting advantage of the mark which is a well known trademark because of that also will know trademark in recognized now we are dealing with trademark dilution and comparative advertising in India so what is that so dilution you just go by the etymology or you can say the generator what does it mean so what does dilution mean the aleutian means lessening or minimizing or in any way narrowing down some sort of reputation or some sort of you can say the image of a particular mark that would be considered as dilution so trademark dilution means whatever reputation has been created whatever will has been created that has be distorted or you can say minimize or adversely affected by someone who is using some other mark which have some identical you can say similarity or visible similarity to the previous bell moon trademark so the whole concept of trademark dilution was dealt before under the passing of accent because we don't have that kind of specific browser which we have now we have and that would be 9 oz forward we have incorporated the provisions relating to the trademark dilution that is why that is recognized as well as that has been taken care of and you can see the significant changes which were there when this was not included in our trade not wha so having said that there are two terms which I have used trademark dimension and comparative advertising both have to do something with some mark which which is a popular one which is a very famous one and the other one is making some sort of impact by its use so in cases of comparative advertising the competing mark suppose there is one mark the other my trademark which is used in competition is being used in a way where it is just you know describing something which is just an improvement over the previous product that is fair enough but if it is being done in a way where it impairs the image of the previous mark then that comparative advertising is to be is considered to be objects late so these are the trends which were just you know prevailing in the domain of trademark so let us start with trademark dilution as per our syllabus there are two segments which we have to take into account one is trademark dilution and contemporary areas where we will discuss the case of ITC limited versus Philip Morris products and under this next head protection of trade dress and color combinations tarnishment of trademarks comparative advertising disparagement here we will discuss a number of cases which are being elaborated just below so first start with the trademark dilution so we have to look into the history of that white has been you know ed white has been introduced what was the need so as you know there are big players in trade there are small players in trade so there are some tendencies in trade domain which are responsible for the trademark dilution provisions so first of all that there was a changing trend in business and there was a wave of globalization which allows the various companies which were a giant companies to carry their business or to introduce their business in different countries so because of that they need some protection in various countries so this was one of the reason why the provision relating to trademark vanish and was required number two expanding trademark protection beyond its traditional limits so this was another I mean a kind of tendency among those trademark holders that were pushing that their mark should not only be protected from their boundary but beyond that and this is also because they seek to have a monopoly advantage then there was an obvious reflection of the ever increasing demand for extending more and more protection to famous tree so as I said that there were some I mean prevailing forces in the form of big companies which were just you know forcing this very regime to recognize the demand for famous protection of famous trademarks and again the doctrine of territoriality as I have discussed in the case of well-known trademark it has been you know diluted because of international global trade so famous marks repetition now transcends beyond the territorial limit and it extends to even unrelated fields of activity so what is the definition of trademark that isn't that we will be coming up but it must be very clear in your mind but whenever we talk about trademark dilution some sort of famous mark on you can say when your mark is at which concern because the dilution which we are concerned with is related to the famous mass so TM dilution theory seeks to extend maximum protection to this potential capacity so the whole whole idea is to preserve the uniqueness and security of the trademark which is very important trademark of the unit so now the question comes how this dilution offers how it would be given effect so there are three moves through which trademark dilution the first one is through harnessing or you can say impairing the image that is tarnishing then in blurring creating kind of confusion or you can say making it this is distinct the digital best bloody and free writing free writing I have already explained to you in our my previous discussions that if because of certain positive externalities because that is not doing the mark is not protected significantly some other computer may take benefit of it that is termed as free doubt I mean to say you are doing something without repaying or paying that advantage to that very mark which you are using so that is 10 best free learning so now what is the definition of trademark dilution trademark dilution refers to acts that weaken the uniqueness of a famous trademark typically as a result of blurring or Douglass mentor famous MA so these two are very common the other free-writing was not that much common so unlike trademark infringement trademark dilution involves use of a mark in connection with goods or services that do not compete with those connected to the famous mark so here you have to clearly understand this thing that in case general cases of or you can say normal cases of imprint them there is no there is always a requirement that the goods and services must be identical or similar but when we talk about trademark dilution the case becomes very different because here the the requirement is that the goods or services there do not compete with those connected to the famous mark so it must be very clear this is a different exceptional case for infringement which is being described under Section 29 + 4 so far a mark to be considered famous what is the requirement it must have achieved extensive public recognition so I mean it is a question of fact you


Thanks Ignacio your participation is very much appreciated
- Martin Frett


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